Indexing and crawl diagnostics
Inspect Search Console coverage, crawlability, sitemap inclusion, canonical signals, redirects and important pages that are missing from search.
SHOPIFY SEO · STORE PERFORMANCE
Shopify SEO and speed optimisation that tackles real problems.
Struggling with Shopify search visibility or slow pages? I review technical SEO, indexing, structured data, storefront performance, large images and third-party scripts to identify problems worth fixing—not just chase a higher score.
Independent Shopify specialist · Based in Europe, working internationally
Since 2015
Hands-on Shopify experience
Direct support
Speak with the person doing the work
THE THINKING BEHIND THE WORK
The useful question is: what is holding your store back?
A PageSpeed score or Search Console warning is a starting point, not the full diagnosis. I've investigated Shopify slowdowns caused by pop-up scripts and unnecessary third-party features, as well as oversized images and theme behaviour.
Not every warning deserves a fix. The right priorities make the difference.
Explore the €50 Shopify Impact Report
Quality Liquor Store — ongoing Shopify SEO and storefront improvement work.
WHAT I CAN HELP WITH
Search visibility and speed, treated together.
I help with Search Console setup, indexing checks, structured data, internal linking, image optimisation, app-script investigations and practical improvements that support a useful shopping experience.
Metadata and content structure
Review page titles, descriptions, headings, internal links and collection structure so each important page has a clear purpose.
Structured data and rich results
Investigate existing Shopify JSON-LD and correct supported schema problems without creating duplicate or misleading markup.
Core Web Vitals and loading
Review LCP, INP and CLS alongside lab and real-user data when available, then trace likely theme, image and script contributors.
App and script impact
Assess detectable third-party scripts and theme integrations for unnecessary load or interactions that create layout and usability problems.
Actionable improvement roadmap
Separate immediate fixes from longer-term opportunities, explain trade-offs and identify what needs further evidence or testing.
SELECTED WORK
SEO work in a real Shopify operation.
Quality Liquor Store is an ongoing Shopify client. My app-stack review reduced recurring subscriptions by more than $10,000 on an annualised basis, alongside theme, catalogue and storefront improvements.
Migration · ongoing Shopify support
Quality Liquor Store
I helped move Quality Liquor Store from WooCommerce to Shopify and continue to support the store across catalogue management, theme improvements, SEO and conversion work.
Work involvedWooCommerce migration · Theme setup · Catalogue · SEO · CRO · Ongoing support
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THE PROCESS
Measure, investigate, improve, check again.
The goal is not a collection of green scores—it is a healthier and more discoverable storefront.
Book a free consultation- STEP 1
Establish a baseline
Review key pages, Search Console evidence and performance data available for the store.
- STEP 2
Find the constraints
Identify high-value issues and distinguish technical barriers from normal reporting noise.
- STEP 3
Make focused improvements
Implement agreed theme, metadata, image, script or structural changes where appropriate.
- STEP 4
Validate the result
Recheck the affected pages and document what changed, what remains and what needs longer-term data.
DIRECT FEEDBACK
What clients say about working together.
★★★★★
“One of the hardest-working people I've worked with. He helped me with my website and worked tirelessly to figure things out. Reliable, dedicated, and always there when I needed him. Thank you for everything you've done for me.”
Vinnie NajorQuality Liquor Store
Review source linked
Read original review
★★★★★
“Michael's knowledge of the Shopify platform is extraordinary. There is so much to understand about the platform as a whole, let alone how it interacts with apps and third parties, and Mitch seems to understand it all. I would highly recommend working with him on any Shopify based project, he's just not going to let you down!”
Katie Welton★★★★★
“So grateful to have had the opportunity to work with Michael! He was incredibly helpful, responsive, and thorough throughout the entire process. He always took the time to walk me through updates, troubleshoot issues, and answer questions along the way. He kept everything running smoothly, helped us meet our deadlines, and made the entire process seamless. Such a pleasure to work with!”
Laurel.CPaperfete
COMMON QUESTIONS
Questions about Shopify SEO and site speed.
A few useful answers before you decide what your store needs.
Need an answer about your specific store? Book a consultation
Why is my Shopify store not showing on Google?
Possible causes include a new site, indexing restrictions, canonical choices, weak internal links or pages that do not offer distinct value. Google Search Console is the best place to begin diagnosing the specific URL.
Will you guarantee first-page rankings?
No. Rankings depend on competition, content, authority and Google’s decisions. I focus on sound technical foundations and evidence-based improvements.
Can you guarantee a particular PageSpeed score?
No. Scores change with devices, network conditions and third-party scripts. We can investigate the relevant bottlenecks and assess improvements using repeatable tests and real-user data where available.
What is the difference between an audit and implementation?
The €50 Shopify Impact Report identifies findings and recommendations from publicly accessible information. Implementation is a separate service scoped around your store and priorities.
Do you need Shopify admin access?
A first review can often be done using public information and Search Console exports. Implementing theme or SEO changes usually requires appropriate collaborator access.