Privacy policy

Last updated: December 11, 2025

Michael Thomas operates this store and website, including all related information, content, features, tools, digital products, and services, in order to provide you with a streamlined and personalized experience (the “Services”). The store is powered by Shopify, which enables us to deliver these Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access the Services, make a purchase, or otherwise interact with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection and use of your personal information.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you. It does not include de-identified or aggregated information.

Depending on how you use the Services, and where you live, we may collect or process the following categories of personal information:

  • Contact details such as your name, billing address, and any contact information you provide to us through the Services.

  • Financial information including payment method details used to complete a purchase.

  • Account information such as login credentials, security settings, and preferences.

  • Transaction information including digital products you view, purchase, access, or download.

  • Communications you send to us, such as customer support requests submitted through the website’s contact form.

  • Device information including device type, browser, IP address, and unique identifiers.

  • Usage information related to how you interact with our website and digital products.

Sources of Personal Information

We may collect personal information from:

  • Direct interactions with you, such as account creation, purchases of digital products, or communications submitted through the site.

  • Automatic collection technologies, including cookies and other tracking tools used to improve functionality and analytics.

  • Service providers, including Shopify and other partners that process personal information on our behalf.

  • Third-party partners who provide analytics, marketing, or other services.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing, Tailoring, and Improving the Services

We use your information to operate the Services, process payments, fulfill access to digital products, maintain your account, store preferences, deliver content, and personalize your experience.

Marketing and Advertising

We may use your information to present personalized advertising or send promotional communications, where permitted by law. You may opt out of marketing at any time.

Security and Fraud Prevention

We process personal information to authenticate access, maintain a secure digital environment, detect fraudulent or malicious activity, and protect the Services.

Communicating With You

We use your information to respond to inquiries, provide support, and manage your customer relationship.

Legal and Compliance Purposes

We may process personal information to comply with legal obligations, respond to lawful requests, enforce policies, or participate in legal proceedings.

How We Disclose Personal Information

We may disclose personal information to third parties under the following circumstances:

  • Shopify and other service providers that support payment processing, analytics, data storage, hosting, security, and customer support.

  • Business and marketing partners who help deliver marketing and advertising.

  • At your direction or with your consent, such as through integrations or widgets you choose to use.

  • Within our business group if applicable.

  • In connection with business transactions such as restructuring, mergers, or legal obligations.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes certain personal information to enable and improve the Services. Shopify may also process aggregated consumer data across merchants to provide enhanced features or analytics.

For more information about how Shopify processes personal information, or to exercise rights available through Shopify, please visit their Consumer Privacy Policy or their Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for their privacy practices, policies, or security. Please review third-party terms separately before interacting with their content.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals below the age of majority in their respective jurisdiction. If such data is inadvertently provided, you may request its removal through our on-site contact form.

Security and Retention

While we implement reasonable safeguards, no online system is completely secure. Data transmitted to us may not be secure while in transit.
Retention periods vary depending on business needs, legal obligations, and account activity.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to Access / Know

  • Right to Delete

  • Right to Correct

  • Right to Data Portability

  • Right to Manage Marketing Preferences

  • Right to Object or Restrict Processing (UK/EEA)

  • Right to Withdraw Consent (where applicable)

These rights may have limitations based on local law. You may submit these requests through the website’s contact form.

We may need to verify your identity before responding, and you may designate an authorized agent where permitted by law.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how your data is processed, you may contact us through the website’s contact form.
Depending on your jurisdiction, you may also have the right to file a complaint with your local data protection authority.

International Transfers

Your personal information may be processed outside your country of residence.
Where legally required, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, to protect international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically for legal, operational, or regulatory reasons. Updates will be posted on the website with a revised “Last updated” date.

Contact

For questions about this Privacy Policy or to exercise your data rights, please use the contact form available on our website.