Storefront UX assessment
Review browsing, navigation, product discovery and purchasing journeys to identify where customers may encounter friction.
SHOPIFY CONVERSION OPTIMISATION · UX
Shopify conversion optimisation for a clearer path to checkout.
Getting traffic but not enough orders? I investigate product discovery, navigation, mobile layouts, page speed and app friction, then recommend practical Shopify changes that make the buying journey clearer.
Independent Shopify specialist · Based in Europe, working internationally
Since 2015
Hands-on Shopify experience
Direct support
Speak with the person doing the work
THE THINKING BEHIND THE WORK
Conversion starts with clarity.
Conversion improvements do not always need more apps or pop-ups. I start with the customer journey and existing theme features, looking for changes that simplify the experience instead of making the store harder to maintain.
Less friction. Better decisions. A storefront that feels easier to use.
Discuss your store
Pucá Tatú — portfolio-led Shopify design with a focused enquiry and booking journey.
WHAT I CAN HELP WITH
A better path from discovery to decision.
That might mean restructuring collections and menus, simplifying product options, reducing unnecessary app scripts or making the path to checkout easier to follow. We prioritise changes based on the evidence available.
Product page improvements
Strengthen product content, imagery, variant selectors, sizing information, calls to action and mobile presentation.
Collection and search experience
Improve how collections are structured, how products are surfaced and how shoppers narrow down options.
Mobile-first buying journeys
Check touch targets, sticky elements, layout shifts, cart behaviour and the experience of smaller screens.
Trust and information clarity
Help customers find delivery, returns, contact and product information when they need it.
Analytics and practical testing
Use available GA4, Shopify analytics and session insights to prioritise hypotheses and assess changes when meaningful data exists.
SELECTED WORK
A customer journey built around the work.
Quality Liquor Store is an ongoing Shopify client. My app-stack review reduced recurring subscriptions by more than $10,000 on an annualised basis, alongside theme, catalogue and storefront improvements.
Shopify Portfolio & Booking Experience
PUCÁ TATÚ
I built Pucá Tatú as a personal Shopify site for Dublin tattoo artist Kevin McNamara, bringing his work, story and booking journey into one place while creating a foundation for prints and original artwork in the future.
Work involvedStore build · Concept theme · Portfolio structure · Booking integration · Artist story · Responsive setup
This case study illustrates storefront and booking UX work; it is not a claim of measured conversion-rate uplift.
THE PROCESS
Observe first. Improve what matters.
Strong CRO work begins with an informed hypothesis and checks the outcome where possible.
Book a free consultation- STEP 1
Understand the journey
Review your audience, traffic sources, business goals and existing experience on key templates.
- STEP 2
Identify friction
Examine analytics, navigation, product content and device-level usability where data is available.
- STEP 3
Prioritise changes
Rank opportunities by likely value, effort and confidence, without promising an outcome that has not been tested.
- STEP 4
Implement and learn
Make agreed improvements, monitor suitable signals and adjust future priorities with evidence.
DIRECT FEEDBACK
What clients say about working together.
★★★★★
“Michael was great to deal with, has an enormous wealth of knowledge which was invaluable to have, communication was great and Michael delivered everything on time and professionally! Will highly recommend and continue to work with Michael, the website is fantastic and has been a huge improvement to my business!”
Kevin McNamaraPuca Tatu★★★★★
“Michael's knowledge of the Shopify platform is extraordinary. There is so much to understand about the platform as a whole, let alone how it interacts with apps and third parties, and Mitch seems to understand it all. I would highly recommend working with him on any Shopify based project, he's just not going to let you down!”
Katie Welton★★★★★
“Great to work with. Dedicated and trustworthy, having been in the industry for years. Wouldn't think twice about working with them again in the future.”
Will BroderickTenfer StudioCOMMON QUESTIONS
Questions about improving Shopify conversion rates.
A few useful answers before you decide what your store needs.
Need an answer about your specific store? Book a consultation
Why does my Shopify store get visitors but few orders?
Possible issues include irrelevant traffic, product-market fit, pricing, unclear product information, navigation friction, shipping costs or mobile usability. The first step is to identify where visitors leave and which causes are plausible.
Do you guarantee a higher conversion rate?
No. Results depend on traffic quality, offers, competition and customer behaviour. I can identify opportunities and help implement and assess improvements.
Do I need expensive A/B testing tools?
Not necessarily. For lower-traffic stores, practical UX improvements and basic analytics may be more useful than tests that cannot reach meaningful sample sizes.
Can you improve my product pages without redesigning the whole site?
Yes. Many changes can be scoped to specific product templates, sections or merchandising patterns.
Can CRO and SEO be worked on together?
Often. Clear content, logical navigation, strong page experiences and performance improvements may help both discoverability and usability, though they are measured differently.