Theme selection and setup
Choose an established Shopify theme that suits your catalogue, merchandising needs and growth plans. Configure it properly before adding custom code.
SHOPIFY WEBSITE DESIGN · STORE SETUP
Shopify website design, store builds and redesigns.
Launching a Shopify business or improving an existing store? I plan and build well-structured storefronts using established themes, from navigation and product setup to essential apps, analytics, testing and launch. Work directly with me throughout.
Independent Shopify specialist · Based in Europe, working internationally
Since 2015
Hands-on Shopify experience
Direct support
Speak with the person doing the work
THE THINKING BEHIND THE WORK
Designed to look right. Built to work properly.
A good Shopify build starts with understanding your catalogue, customers and goals. I recommend a suitable theme, use built-in features where possible and avoid adding apps that create unnecessary cost or complexity.
No rushed template swaps. No unnecessary features. Just a store shaped around your business.
Discuss your store
Canvas Theory — Shopify store setup and launch work.
WHAT I CAN HELP WITH
The details that make a store feel complete.
A complete build includes the less-visible essentials: product and collection organisation, mobile navigation, payments and shipping setup, sensible app selection, basic analytics and Search Console setup, plus checks before launch.
Homepage and brand presentation
Shape your storefront around a clear message, strong hierarchy and well-considered imagery, with sections that work together rather than compete for attention.
Collections and navigation
Organise products, collections, menus and search paths so shoppers can explore your range without having to guess where things belong.
Product page experience
Improve options, imagery, sizes, product information, trust signals and mobile interactions while respecting your theme’s capabilities.
Mobile and responsive design
Check key layouts, spacing, navigation and buying flows on smaller screens; fix design problems that desktop previews may hide.
Launch preparation and QA
Review storefront settings, links, policies, checkout flow, redirects, analytics and essential pages before you make the new experience live.
SELECTED WORK
A new store, built with purpose.
A relevant example of a complete Shopify setup and launch.
New Shopify store · build & launch
Canvas Theory
I set up Canvas Theory as a completely new Shopify store, taking the project from a blank build through theme configuration, site structure, products and collections, navigation, responsive QA and launch preparation.
Work involvedStore setup · Theme configuration · Site architecture · Products & collections · Navigation · Responsive QA · Launch
View live storefront
THE PROCESS
From discovery call to a store ready to launch.
The process stays clear: we agree on scope, build in a safe environment, review the details and prepare the store for launch.
Book a free consultation- STEP 1
Understand the business
We discuss your products, audience, reference sites, existing assets and what success looks like.
- STEP 2
Choose and plan
I recommend a suitable existing Shopify theme and map out structure, navigation and core templates.
- STEP 3
Build and refine
I configure the theme, improve the customer journey and share review points as the site takes shape.
- STEP 4
QA and launch
We check the essentials across devices and bring the site live when it is ready.
DIRECT FEEDBACK
What clients say about working together.
★★★★★
“Michael was great to deal with, has an enormous wealth of knowledge which was invaluable to have, communication was great and Michael delivered everything on time and professionally! Will highly recommend and continue to work with Michael, the website is fantastic and has been a huge improvement to my business!”
Kevin McNamaraPuca Tatu★★★★★
“Great to work with. Dedicated and trustworthy, having been in the industry for years. Wouldn't think twice about working with them again in the future.”
Will BroderickTenfer Studio★★★★★
“Michael's knowledge of the Shopify platform is extraordinary. There is so much to understand about the platform as a whole, let alone how it interacts with apps and third parties, and Mitch seems to understand it all. I would highly recommend working with him on any Shopify based project, he's just not going to let you down!”
Katie WeltonCOMMON QUESTIONS
Questions about Shopify website design and store setup.
A few useful answers before you decide what your store needs.
Need an answer about your specific store? Book a consultation
Do you build custom Shopify themes from scratch?
My focus is on designing and developing stores using established Shopify themes. I customise them where needed, but I do not typically take on fully bespoke, from-scratch theme builds.
How much does Shopify website design cost?
Pricing depends on the catalogue, integrations, theme, content readiness and amount of customisation. After a short conversation, I can provide a scope and project proposal rather than guessing at a fixed price.
Can you redesign my existing Shopify store?
Yes. I can refresh the design and improve the structure of an existing Shopify storefront, usually developing and testing changes in an unpublished theme before launch.
Can I edit the website myself after launch?
That is a core goal. I work with Shopify’s theme editor and established sections so routine changes can remain manageable for you and your team.
Will the new store be SEO-friendly?
We can address technical fundamentals such as titles, headings, internal links, redirects and crawlability. Organic rankings depend on many factors beyond the initial build and cannot be guaranteed.