Shopify Store Audit | Shopify Impact Report

Understand what's holding your Shopify store back.

Your Shopify store could have performance issues, technical SEO problems, outdated theme components or unnecessary scripts affecting the shopping experience.

But knowing what to improve — and what actually matters — isn't always straightforward.

The Shopify Impact Report from Michael Thomas Media provides an evidence-based assessment of your storefront, identifying potential issues, highlighting opportunities and recommending practical next steps.

Rather than simply giving you a score, we help you understand the findings behind it.

What's included in your Shopify audit?

Performance & Core Web Vitals

• Mobile and desktop performance analysis.

• Lighthouse performance findings and available real-user metrics.

• Identification of potential JavaScript, CSS and loading bottlenecks.

Technical SEO & Store Visibility

• Page titles, meta descriptions and heading structure.

• Indexing signals, structured data and technical SEO fundamentals.

• Internal links, redirects and detectable broken links.

• Checks across representative storefront pages where accessible.

Shopify Theme & Technology

• Detection of Shopify theme information where publicly available.

• Potential theme maintenance and update considerations.

• Identification of detectable Shopify apps and third-party scripts.

• Opportunities to simplify or improve the storefront experience.

Images, Content & Accessibility

• Image optimization opportunities and detectable alt-text issues.

• Accessibility findings identified through automated checks.

• Content and usability issues that may affect the shopping experience.

Prioritized Recommendations

• Clear explanations of the most relevant findings.

• Supporting evidence where available.

• Practical suggestions for what to investigate or improve first.

• Transparent identification of findings that require further verification.

What will you receive?

You'll receive a professionally prepared Shopify Impact PDF Report, designed to help you make more informed decisions about your store.

The report includes an overview of your storefront, key findings, supporting evidence and prioritized recommendations.

Price: €50 per storefront

Delivery: Typically within 24–48 hours after payment and receipt of the required information.

How does it work?

1. Submit your store details. Provide your Shopify website URL and any particular concerns you'd like us to consider.

2. Complete your payment. Purchase your audit securely through Shopify checkout.

3. We investigate your storefront. Your store is assessed using Shopify Impact and supporting technical checks.

4. Receive your report. Your completed PDF is delivered to your email address.

No Shopify admin access required

The standard audit examines publicly accessible storefront information. You won't need to provide administrator credentials or install an app.

Some checks depend on the accessibility of your storefront, available external data and the technologies your store uses.

Important information

The audit provides a focused technical assessment rather than a complete manual review of every page. Findings are based on available evidence at the time of testing.

Automated accessibility findings are not a certification of legal compliance. Performance scores may vary between tests, and improvements to rankings, conversions or revenue cannot be guaranteed.

The €50 report does not include implementation of fixes, a live consultation or competitor benchmarking. Additional services can be discussed separately.

Know what to improve before you invest.