Simpler day-to-day operations
Make routine Shopify tasks easier to manage with clearer processes and better store organization.
Shopify expert for US businesses · Experience since 2015
Shopify design and support for US businesses.
Whether you are launching your first online store or improving an established brand, get experienced help with Shopify website design, theme customization, technical issues and conversion-focused improvements.
Supporting Shopify merchants remotely across the United States
Since 2015
Hands-on Shopify experience
500,000+
Purchases across Shopify themes I helped support
Experience with trusted Shopify themes
Shopify theme expertise for US retailers.
See real stores using established Shopify themes I have supported, including Enterprise and Symmetry. My experience with these theme foundations helps merchants make informed design and technical decisions.
A stronger Shopify storefront, built around your goals.
From launching a US-facing store to refining an existing shopping experience, I focus on practical improvements that make Shopify easier to manage and better to shop.
Search visibility with purpose
Improve technical foundations and on-page content around real customer needs.
One point of contact
Work directly with the specialist planning and delivering the improvements.
How I can help
Shopify services for US merchants.
Work directly with an experienced Shopify specialist on store design, theme customization, integrations, troubleshooting and ongoing improvements.
New Shopify stores and UK launches
Plan a new storefront, configure a proven theme, organise products and navigation, check the buying journey and prepare for launch.
Shopify theme changes and upgrades
Update and refine an existing premium theme, troubleshoot issues and make targeted improvements without rebuilding everything.
Ongoing storefront support
Practical assistance with store updates, merchandising changes, fixes and improvement work as your business develops.
Store reviews and customer journeys
Identify obstacles in navigation, product presentation and checkout journeys, then prioritise improvements grounded in evidence.
Shopify SEO
Improve Shopify page structure, metadata, internal links, collection content and other on-site SEO fundamentals for relevant search queries.
Product catalog and collections
Make complex catalogs easier to navigate and maintain with considered collection structures and merchandising.
App and integration assessments
Review the apps and connected services your store relies on, identify overlap and favour native Shopify capabilities where they fit.
Customer service workflows
Refine support routing, macros and merchant-facing processes using experience from ecommerce and theme support.
SELECTED SHOPIFY WORK
The projects behind the experience.
Explore examples of Shopify storefronts, migrations and concept projects. These show the kind of work I do and are not presented as US client endorsements.
Portfolio and booking experience
PUCÁ TATÚ
A Shopify home for an independent tattoo artist.
A portfolio-led storefront combining the artist’s work, story and booking journey into a responsive Shopify experience.
Work included
Store build · Concept theme · Portfolio structure · Booking integration · Artist story · Responsive setup
Platform migration and ongoing support
Quality Liquor Store
Moving a retailer onto Shopify—and improving what comes next.
Work included migration from WooCommerce and continued Shopify support across merchandising, search visibility and store improvements.
Work included
WooCommerce migration · Theme setup · Catalogue · SEO · CRO · Ongoing support
Independent concept exploration
Team Liquid — Project Water
An ecommerce concept inspired by Team Liquid.
A self-initiated Shopify concept exploring how merchandise, navigation and branded content could work together. Not an official Team Liquid commission.
Work included
Work included: Shopify development store · Concept design · Theme setup · Storefront structure · Merchandising · UX exploration · Responsive layout
Shopify setup and launch
Canvas Theory
Creating the foundations for a new online store.
A new Shopify build covering theme configuration, store structure, product setup and launch preparation.
Work included
Store setup · Theme configuration · Site architecture · Products & collections · Navigation · Responsive QA · Launch
Storefront build with Enterprise
Rubikon
A flexible Shopify storefront for training and services.
A Shopify implementation using the Enterprise theme, structured to present the business’s services and products clearly.
Work included
Store build · Enterprise theme · Shopify setup
What Shopify clients have said
★★★★★
“Michael's knowledge of the Shopify platform is extraordinary. There is so much to understand about the platform as a whole, let alone how it interacts with apps and third parties, and Mitch seems to understand it all. I would highly recommend working with him on any Shopify based project, he's just not going to let you down!”
Katie Welton★★★★★
“Michael was great to deal with, has an enormous wealth of knowledge which was invaluable to have, communication was great and Michael delivered everything on time and professionally! Will highly recommend and continue to work with Michael, the website is fantastic and has been a huge improvement to my business!”
Kevin McNamaraPuca Tatu★★★★★
“One of the hardest-working people I've worked with. He helped me with my website and worked tirelessly to figure things out. Reliable, dedicated, and always there when I needed him. Thank you for everything you've done for me.”
Vinnie NajorQuality Liquor Store
Review source linked
Read original review
★★★★★
“So grateful to have had the opportunity to work with Michael! He was incredibly helpful, responsive, and thorough throughout the entire process. He always took the time to walk me through updates, troubleshoot issues, and answer questions along the way. He kept everything running smoothly, helped us meet our deadlines, and made the entire process seamless. Such a pleasure to work with!”
Laurel.CPaperfete
HOW WE COLLABORATE
Shopify support, from first call to launch.
Tell me about your US store in a free remote consultation. We will establish the priorities, agree on a clear scope and keep communication straightforward from planning through delivery.
Discuss your US Shopify project- STEP 1
Share your goals
Start with a free 30-minute video call to talk through your store, audience, challenges and priorities.
- STEP 2
Agree on the plan
I outline the work, expected deliverables, timeline and USD pricing before we begin.
- STEP 3
Improve and test
Updates are developed in a draft theme or appropriate test environment so you can review the changes.
- STEP 4
Review and go live
Once you approve the work, we prepare for launch and discuss any ongoing support you may need.
SHOPIFY TROUBLESHOOTING FOR US STORES
Get to the bottom of Shopify store issues.
Broken layouts, unexpected theme behavior and app conflicts can create friction for shoppers. I investigate the issue, explain the findings and agree on a sensible path to resolution.
Hourly technical support$90/hour
No root cause found? No diagnostic fee.
If I cannot identify the underlying cause, you won't be charged for the diagnostic investigation. If I identify it, I'll explain the recommended fix and agree any further work with you before proceeding.
Diagnostic investigation is free only if I cannot identify a root cause. If a cause is identified, diagnostic time is billable at the stated hourly rate, even if you choose not to proceed with a fix. Further work is agreed in advance. Prices are in USD; applicable taxes, if any, are additional.
SHOPIFY STORE AUDITS
Find the opportunities hiding in your storefront.
Get a focused, evidence-based look at the technical health and shopping experience of your US-facing Shopify store, with clear priorities for what to improve next.
Shopify audit report$60 /report
Actionable findings, not vague scores.
A practical review of SEO basics, performance, accessibility and technical signals, with documented observations and sensible next steps. Optional walkthroughs and comparisons can be scoped separately.
EXPLORE THE EVIDENCE
See real example audits
Independent Shopify Impact reviews of publicly accessible storefronts. Select a brand to open its PDF report. These are not client endorsements.
REQUEST YOUR REPORT
Tell me about your store.
Complete the details below, then continue to secure checkout. Your request is attached to the order and is reviewed after payment.
$60 covers one Shopify storefront and a focused PDF report using available public evidence. Optional video walkthrough +$80. Competitor comparisons quoted separately; rankings and performance results are not guaranteed. Applicable taxes, if any, are additional.
SHOPIFY SERVICES & PRICING
Shopify services, scoped for your next step.
From focused theme refinements to full storefront launches, explore ways to improve your US Shopify store.
01 / EXISTING STORES
Store refresh
A thoughtful update to an existing Shopify storefront, without an unnecessary rebuild.
$1450starting from
Explore what’s included
02 / NEW STORES
New store setup
Launch a store on an established Shopify theme, configured for your products and customers.
$2030starting from
Explore what’s included
03 / BIGGER CHANGES
Theme-based redesign
Refresh the full shopping experience around an appropriate Shopify Theme Store theme.
$2900starting from
Explore what’s included
USD prices are indicative starting points, not fixed quotes. Larger catalogues, integrations and complex customizations are scoped separately.
EXPERIENCE THAT SUPPORTS YOUR STORE
Work directly with a Shopify specialist.
My Shopify experience goes back to 2015, including work with Shopify’s Ireland team and years supporting merchants using established premium themes. I bring that hands-on platform knowledge to remote projects for businesses across the United States.
Shopify
Shopify ecosystem experience dating back to 2015.
Theme expertise
Experience supporting established themes including Enterprise and Symmetry.
Solo consultant
Direct communication with the person doing the work.